Giraffe for brands
Giraffe For brands Built by Perpetuum
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On a crowded metro, a woman scrolls quickly past product posts

Scrolled past.

Or picked up?

New or known, your product needs moments where it makes sense to someone.

After a padel game, a woman pours a stick pack of electrolyte mix into her friend's bottle, both smiling

Same product. Now a friend hands it over.

Why this changes everything for brands

Hyperlocal.

People who play A friend they trust The court they love A way to buy, right there

Two hours of padel in the heat. An electrolyte mix makes sense right here, from someone they trust.

A Giraffe welcomes players to her evening game on a floodlit padel court She gets everyone to the game
She films her friends mid-rally for her story Her content
A Pilates session she hosts Her Trails: experiences she creates
Her Squad laughing together after the game Her Squad: people who join and come back

Giraffes.

A new kind of creator. She builds her own name, her content, her community and her income.

A Giraffe at a café table, pen in hand over her notebook
Your product and goal: an ivory card with a stick pack clipped to it, placed on the table Your product + goal
Mr. G, the lime giraffe with glasses, at her table
Mr. G · Giraffe's AI

Where it fits

ForHer padel Squad
IdeaA Saturday court reset
ContentHer story, before and after
PlaceThe court they play every week
PlaceA hotel ballroom launch
TrialBetween sets
BuyA pop-up by the court café
AgreedWhat you get, set up front
Her call: not her people's place

Mr. G makes it workable.

He helps find where your product fits, then shapes it into a plan she can run.

She makes the call.

She knows her people. With Mr. G she can take on more, grow faster and earn more.

One product. Seen, tried, ready to buy.

The product: an electrolyte stick pack clipped to an ivory card
The productSame pack, every step.
  1. Seen: she films the game for her story, the stick pack in her bag
    Seen.In her story, by people who know her.
  2. Understood: she welcomes players and tells them why she packs it
    Understood.She tells them why she packs it.
  3. Tried: the stick pack poured into a friend's bottle between sets
    Tried.Between sets, in their own bottles.
  4. Ready to buy: a player picks up a box at a small pop-up table by the court café
    Ready to buy.A pop-up by the café, or a link to your store.
A sunset Trail she hosts on a rooftop court, friends laughing around a drinks station
Her Squad, back the next week
Next week, again

Go deeper

Sponsored Trails.

Her evening, her people. Your brand helps make it happen.

One launch, or every week with her Squad. Your product can become part of their routine.

Every Giraffe. Every neighbourhood.

Padel and Pilates first. Then coffee, bakes, suncare and more, from neighbourhood kitchens to national brands. Mr. G helps each Giraffe do more, so this can grow with them.

Mr. G, hands open over the many moments below
  • Padel: a friend shares a drink mix between setsPadel
  • A Pilates classPilates
  • A run club breakfastRun club
  • Cold coffee passed around after classCoffee
  • Suncare shared before a morning gameSuncare
  • A Squad laughing after the gameSquad
  • A studio reset sessionStudio reset
  • Friends hugging as they arriveMeet-up
  • A Giraffe welcoming players courtsideHost
  • A pop-up table by the court caféPop-up
  • A sunset Trail on a rooftop courtSunset Trail
  • A Squad courtsideCourtside

The new way, made big by AI

From being seen to being part of their lives.

Through trusted local creators. Powered by Mr. G.

Bring your product and your growth objective.

Consumer investor? Talk to us about your portfolio brands.

Mr. G holds out a stick pack on his open palm